We at Burlington consider display advertisement an advancement of natural efforts by our clients to enhance paid search and other online media. It is gradually gaining prominence over years as a simple way to improve gains and afford clients increased degrees of freedom. At some point in time, display advertising’s sole benefits were thought to be reached. Over time however, a number of analysts do concur that it is one of the best tool in branding. An advantage to many a company in pursuit of expanding their mindshare, accountability and ad strategy aren’t exempted either. How does that help you may be wondering?
Different displaying advertising techniques – especially behavioral targeting (like remarketing and interest categories alike) greatly enhance and improve search advertising and media visibility. In simple language, our services for planning and optimizing display campaigns for performance goals or targets are priced the same way as paid search (based on gross expenditure). For more details contact us and we will be glad to walk with you through your objectives.
Typical display advertising channels include:
- The Google Display Network
- Various networks and exchanges
- Specific publishers and niche opportunities